Collaboration, brand identity, art direction, and UX/UI for Stasher, a short-term luggage storage network that relieves travelers from extra belongings when they find themselves wanting to explore and enjoy their current destination.
Team Lead + Research + Visual Design + Brand Identity + Art Direction + Copywriting
Initial investigations and research. (Coming Soon)
When it started in 2015, Stasher introduced a new model for the short-term luggage storage business. The company provides safe and affordable storage around the world by partnering with local businesses and using their extra space as Stashpoints to hold users' belongings.
Though Stasher is one of the leading companies in the industry, we found that it could further boost trust with its users by developing a fresh and clear brand identity. We focused on creating an identity that is friendly and transparent, with useful points of engagement in order for users to feel secure while using a service that has little face-to-face interaction.
NOTE ON IDENTITY
Aside from developing an identity that is friendly and transparent in its policies and actions, we wanted to highlight the empowerment that comes with being able to store your belongings safely wherever you go. Because of this, we developed a system that is approachable, bright, and a little humorous.
Elizabeth Coleman and myself were responsible for for brand identity and language.
NOTE ON THE BRANDMARK
Because users mostly interact with Stasher online, we developed a simple logotype that would work well for digital application. We edited the "t" in Stasher to subtly reference the profile view of a suitcase with the handle up.
Original logotype developed by Grace Booth. Revised version by me. Can view original here.
NOTE ON WEB AND MOBILE APPLICATION
People's main interaction with Stasher happens online, with a majority of face-to-face interactions only occuring with Stashpoint Hosts. Because of this, we focused on creating an experience that is as transparent and straightforward as possible for both desktop and mobile in order to ensure that users view Stasher as safe and trustworthy.
NOTE ON mobile app
After choosing to use Stasher, the app is the main place users interact with the company. It's functions include Stashpoint wayfinding, booking reservations, communicating with hosts, and baggage check-in and check-out.
User flow developed by Elizabeth Coleman. Visual design by Makenzie Knight.
Updated user flow and and design by me. Can view orginal here.
NOTE ON advertising
Baggage is known to be a burden to the point that the two words are nearly synonymous. We created advertising that targets travelers of many ages, using humor and the relatability of emotional baggage. The ads would appear mostly in places that tend to have heavier foot traffic, as well as on social media.
Advertising developed my me. Additional concept assistance given by Elizabeth Coleman.
NOTE ON STASHPOINTS & SECURITY TAGS
Security tags ensure trust and safety between users and Stashpoint Hosts. Each item in a reservation gets a randomly generated set of numbers that appears on the tag and in the user's app. The user must show the numbers to the Host at check-out.
We also designed branded decals for Stashpoint Hosts to display at their location. This not only indicates to the user that they are at the right place, but also gives Stasher an additional opportunity for advertising.
Security tag and Stashpoint decal developed by Grace Booth.
Updated tag and decal by me. Can view originals here.
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